Discovery
We learn about your business, audience and campaign objective.
The complete process
From your objective to measurable local engagement.
We manage the campaign from the first conversation through to design, venue placement and reporting.
Six clear stages
A managed campaign from start to finish.
One connected process keeps the physical coaster, digital destination and campaign reporting working toward the same goal.
Planning
We recommend the right campaign scale, area and venue mix.
Design
We create bespoke front-and-reverse coaster artwork.
Digital setup
We build the QR journey and a mobile landing page when needed.
Launch
Coasters are printed and distributed across the agreed venues.
Reporting
We track campaign engagement and report activity by location.
The customer journey
Notice. Scan. Act. Measure.
The coaster earns attention at the table, while the QR journey turns that attention into a useful next step.
1
The customer notices
Professionally designed creative places the advertiser directly in front of local customers.
AC
Aspull Carpets
Carpets · Laminates · LVT · Vinyls
Scan to enquireMobile landing page included2
The customer scans
The QR code opens a fast mobile destination with a clear action such as calling, booking or enquiring.
1,248Scans
17Venues
89Enquiries
Demonstration dashboard data
3
The advertiser sees activity
Venue-specific tracking helps show where campaign engagement is taking place.
Campaign planning
Every decision starts with the outcome.
The number of coasters is only one part of the plan. We look at who needs to see the campaign, where they spend time and what should happen after they scan.
Your objective
Enquiries, bookings, event promotion, awareness or website traffic.
Your audience
The people you want to reach and the places they already visit.
Your target area
A town, group of postcodes, wider region or selected venue network.
Your campaign scale
The right number of coasters, venues and weeks for the objective.
Your customer journey
A clear destination and action after the customer scans.
Your reporting needs
The campaign information that matters most to your organisation.
Why it works
Advertising placed where people pause and pay attention.
A coaster remains in the customer’s immediate environment throughout their visit, creating repeated exposure and a direct route from offline attention to online action.
Visible at table level
The campaign sits within the customer’s immediate environment.
Repeated exposure
The advertiser remains visible throughout the customer’s visit.
Immediate action
A scan can lead directly to a call, booking, offer or enquiry.
Local targeting
Campaigns focus on selected towns, audiences and venue types.
Venue-level insight
Separate links compare activity between locations.
A complete journey
Creative, landing page and tracking work together.
Start a conversation
Ready to put your business on local tables?
Tell us what you want to achieve and we’ll build a campaign around your audience, area and objectives.