Concept example
Flooring
Quote-led local service campaign
Campaign examples
The coaster is the format. The campaign can be completely different.
Creative, QR destination, venue mix and call-to-action are built around the advertiser. The examples below show how the same physical format can work across very different businesses.
Creative concepts
Different industries. Different jobs to do.
These are concept examples showing how campaign creative can change around the business and objective. Live client work is only shown where permission allows.
Concept example
Plumber
Direct-response trade campaign
Concept example
Electrician
Call and enquiry campaign
Concept example
Estate Agent
Property lead generation
Concept example
Dentist
Appointment and offer campaign
Concept example
Roofer
Local service awareness
Concept example
Gym
Membership and trial campaign
Concept example
Café
Footfall and promotion campaign
Campaign use cases
One medium can support very different objectives.
Local service campaigns
Generate quote requests and phone calls for trades, property and professional services.
Event promotion
Promote gigs, fixtures, festivals, launches and ticketed events in relevant hospitality venues.
Recruitment campaigns
Put vacancies in front of local workers and direct them to a simple application page.
Public-awareness campaigns
Reach communities with clear, measurable information campaigns across selected locations.
Multi-location campaigns
Use venue-specific QR codes to compare engagement across towns, sites or regions.
Seasonal and promotional campaigns
Support offers, launches and time-sensitive messages with tailored creative and tracking.
Creative principles
Good-looking is not enough.
A coaster has limited space and a short window to communicate. We design around hierarchy and action first, then make it fit the advertiser’s brand.
One message first
The customer should understand what is being promoted within seconds.
A reason to scan
The QR needs a clear payoff: book, enquire, claim, learn more or act.
Brand-led design
The coaster should feel like the advertiser, not like a generic QR template.
Mobile-first destination
The page after the scan has to be fast, simple and designed for a phone.
Start a conversation
Have a campaign idea in mind?
Tell us what you want people to notice and what you want them to do next. We’ll build the creative and placement around that objective.